No More Free Sales: Why It’s Vital the Industry Ensures Affiliate Partnerships Remain a Win-Win
Wednesday, October 23, 2024 12:00 PM to 12:30 PM · 30 min. (Europe/London)
Rakuten Advertising Main Stage
Brand SafetyAffiliate Innovation
Information
Reciprocal value sits at the heart of affiliate marketing. It is our industry’s hallmark. Advertisers and their partners both stand to gain when the model works effectively. However, the twin dilemmas of tracking and consent are increasingly threatening this balance and Awin is taking decisive action to remedy this existential challenge to affiliate marketing.
Join Adam Ross, Awin’s CEO, as he reveals more on this brand new global initiative and discusses its implications with a selection of peers from across the industry.