Future Trends in Affiliate Marketing: A Publisher's Perspective

Future Trends in Affiliate Marketing: A Publisher's Perspective

Tuesday, October 22, 2024 2:50 PM to 3:20 PM · 30 min. (Europe/London)
Rakuten Advertising Main Stage

Information

Dive into the latest developments in affiliate marketing as Tarun Gidoomal, Chief Commercial Officer at Blue Light Card, explores the evolving role of rewards publishers in today's retail environment.

With over a decade of experience leading some of Europe's largest publishers, Tarun will delve into the future of retail media strategies and how cutting-edge technologies enhance targeting and personalisation. He will also share proven strategies for effectively integrating online and in-store experiences to maximise marketing efficacy.

Join this session to discover practical, effective strategies that will significantly amplify the impact of rewards platforms on your marketing initiatives.

Blue Light CardStand 51 - Blue Light CardBlue Light Card is the UK’s number one discount service for emergency services, NHS, social care workers and armed forces. In 2023 we generated over £2 billion in retail sales value for our retail partners and helped our members save over £330 million. With us, you partner with the UK’s largest specialist discount provider, enabling you to access an ever-growing base of over 3.5 million verified members of the community’s most deserving workers. We have over 13,000 retail partners both national and local, providing savings, discounts and rewards that often aren’t available to the general public. You can be confident in trusting Blue Light Card to represent your brand. Acquire new customers, engage existing customers, increase loyalty and generate long term sales and ROI. We also strive to offer our members value beyond discounts. We work with like-minded partners to provide access to exclusive member events, competitions and free tickets.

Registered attendees

Alfie Staples
Alfie Staples
Senior Global Insight Managerawin
Edwyn McFarlane
Edwyn McFarlane
FounderCOAM
Olivia Davson
Olivia Davson
CEOcubbi

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